About Us

Independent dentistry has never been more complex – but it’s also never had more potential. With all the advances in treatments, products and practice resources, the name of the game is knowing where to go for answers. And who to trust.

Unified Smiles vision is to offer unparalleled support services for independent dentists, helping them thrive in an increasingly competitive environment. Our industry experience and range of service offerings promote effective practice management and growth. We help support dentists throughout all phases of the practice lifecycle by providing exceptional operations management, educational opportunities, and cost savings and revenue enhancement opportunities. These offerings provide dentists with superior business management, and more time to focus on delivering outstanding patient care. This results in increased revenue, profitability, and the ability to create the desired work-life balance. Our goal is to support entrepreneurial dentists in achieving a lifetime of independent practice success.

Donna Janson
Board of Managers CEO & Chair
Donna Janson

Donna Janson is the Board of Managers CEO & Chair. She has more than 30 years of experience in leading biotech companies and bringing novel products to market. Between 2004 and 2011 Ms. Janson served as President and CEO of Novalar Pharmaceuticals Inc., a specialty pharmaceutical company with a first-in-class local anesthetic reversal agent.

Prior to this, Ms. Janson served as President and CEO of Biora AB, a public biotech company specializing in periodontal regeneration. Ms. Janson managed the acquisition of Biora by Straumann. Prior to being appointed CEO, Ms. Janson served as president of Biora Inc., the North American subsidiary of Biora AB.

Dr. Jeff Moos
Board of Managers
Dr. Jeff Moos

Dr. Jeff Moos is a member of the Board of Managers. He is a general dentist who was CEO of Midwest Dental from 2005-2014 and led the company through rapid growth and four very successful private equity transactions.

Dr. Moos founded Moos-e “Your Business Elevated” in 2015, an advisory business focused on business growth and sophistication in the multi-unit dental space. His experience in business growth, team development, organizational management, clinical support and overall value creation are utilized in independent advisement opportunities and his board roles with Dentistry for Children, Riccobene Associates Family Dentistry and Simply Beautiful Smiles.

Chief Dental Officer
Dr. H. Robert Steiman

As Chief Dental Officer, Dr. H. Robert Steiman heads recruitment for Unified Smiles throughout Michigan. His dedication to dentistry is evident in his 41 years of service with the School of Dentistry at the University of Detroit Mercy. He was Dean from 2000 to 2008 and guided the university through strategic planning, a successful accreditation review, and the move to its current location. In 2008, the university named Dr. Steiman Dean Emeritus, School of Dentistry in honor of his of excellence, leadership and innovation. He is only the second Dean of the School of Dentistry to be honored with this title.

Dr. Steiman’s professional honors include Fellow, American College of Dentists; Alumnus of the Year, University of Detroit Mercy School of Dentistry; Fellow, Pierre Fauchard Academy; Fellow, International College of Dentists, and Fellow, American College of Stomatologic Surgeons.

Interim CEO
Evelyn F. Ireland

Evelyn Ireland assumed the post of interim CEO of Unified Smiles mid-March 2021. She has served as a consultant to the company since September of 2020, focusing on expanding Unified Smiles reach with independent dentists through channel partnership with Delta Dental plans and other dental benefits carriers.

Ms. Ireland was the voice of the dental benefits industry for 27 years as the Executive Director of the National Association of Dental Plans (NADP) from 1992 through 2019. She has more than 33 years of experience as a state and national trade association CEO and over 45 years of experience in the fields of government and insurance. She retired from NADP in early 2020 and now consults for several dental industry clients.

Chief Financial Officer
Guy Flannery

Guy Flannery has been the CFO of Unified Smiles since its inception in 2012. He also manages the relationships with 70+ vendor partners providing independent dentists with arrangements for revenue enhancements, overhead savings and operational efficiencies through the power of our premiere buying group. In addition, he assists clients with growth strategies, practice transitions, financing and other matters.

Prior to Unified Smiles, Mr. Flannery served as CFO of Great Expressions Dental Centers (GEDC), a dental practice management company with 225+ owned dental offices in seven states across the Midwest, South and Northeast. Flannery also served as CFO of MIDA Dental Plans (MIDA), which was one of the largest privately held international providers of managed dental care based in the United States. He is a licensed CPA and a Chartered Global Management Accountant with memberships in AICPA, MACPA, and Financial Executives International.

Director of Marketing
Jen McGuire

With a degree in marketing from the University of Illinois and experience working at the American Academy of Dermatology, Jen joined the dental industry in 2005 in a marketing role for CEREC®. While learning the difference between an inlay and onlay, she developed a respect for the impact that dentistry could have on doctors’ and patients’ lives. This led her to a decade at Henry Schein Dental where Jen was responsible for growing and supporting the sales team’s ability to educate dentists on business challenges, building and launching the Dental Business Solutions brand and supporting portfolio of services, and creating the industry’s first patient education program connecting oral health and overall health. Jen joined Unified Smiles in 2020 as their Director of Marketing so she could work for a company that shared her mission of supporting dentists in addressing their business challenges. Her articles on her experiences have been published in Dental Economics, and you can learn more about her accomplishments on LinkedIn.

Dilaine headshot 7 3 21

Director of Education and Client Services

Dilaine Gloege

Dilaine Gloege is a Certified Dental Assistant and AAPC Certified Professional Coder with over 30 years of dental experience. Most recently, Dilaine served as Director or Education and Brand Management and Chief Claims Officer for Dental ClaimSupport where she authored and created educational content for dentists and dental teams.

Dilaine worked alongside Dr. Charles Blair helping thousands of practices with coding and insurance questions for both medical and dental claims. She worked with Dr. Blair and team developing the following new publications: Diagnostic Coding for Dental Claim Submission, Administration with Confidence, and Medical Dental Cross Coding with Confidence. Dilaine was a contributing author to Insurance Solutions Newsletter, Coding with Confidence, Administration with Confidence, and Medical Dental Cross Coding with Confidence. Additionally, Dilaine worked with Dr. Blair and team developing content for educational programs presented as lectures, workshops and webinars. She also shares her knowledge and passion for dentistry in her speaking, webinar presentations, and consulting with dental teams nationwide.

In her spare time, Dilaine enjoys spending time with her husband of 35 years, Dennis, their four children and four grandchildren. Dilaine enjoys reading, cooking, crafting, and spending as much time as possible on the lake or on the beaches of the southern outer banks of NC.

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